Privacy Policy

Last Updated: 21 December 2025

Introduction

Welcome to UpLift ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application UpLift (the "App"). Please read this Privacy Policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy.

Contact Information

If you have any questions about this Privacy Policy, please contact us at:

Information We Collect

We collect several types of information from and about users of our App:

1. Personal Information

When you use our App, we may collect the following personal information:

  • Name: Your name as provided during onboarding
  • Personal Intention/Goals: Your stated goals and intentions for using the App
  • Focus Areas: Areas of life you want to focus on (Health, Career, Love, Growth, Finance, Custom)
  • Aesthetic Preferences: Your preferred app aesthetic/theme selection
  • Premium Subscription Status: Whether you have an active premium subscription

2. Usage and Activity Data

We collect information about how you use the App, including:

  • Goal/Resolution Data: Goal titles, categories, frequencies, progress tracking information, completion records with dates, and current and target values for goals
  • Progress Data: Streak information, daily and weekly completion records, activity history and timestamps
  • Onboarding Status: Whether you have completed the onboarding process

3. Social and Friendship Data

If you use the social features of the App, we may collect:

  • Friend Connections: Information about friends you connect with in the App
  • Friendship Points and Levels: Your friendship level and points with connected users
  • Gift History: Records of gifts sent and received
  • Challenge Completions: Information about challenges you participate in with friends
  • Last Interaction Timestamps: When you last interacted with friends or completed activities

4. Purchase and Subscription Data

When you make in-app purchases or subscribe to premium features, we collect:

  • Purchase Information: Transaction details, purchase history, and subscription status
  • Payment Information: Processed through third-party payment processors (see Third-Party Services below)

5. Device Information

We may automatically collect certain information about your device, including:

  • Device type and model
  • Operating system version
  • App version
  • Unique device identifiers

How We Use Your Information

We use the information we collect for the following purposes:

  1. To Provide and Maintain the App: To deliver the core functionality of the App, including goal tracking, progress monitoring, and social features.
  2. To Personalize Your Experience: To customize the App based on your preferences, goals, and focus areas.
  3. To Enable Social Features: To facilitate connections with friends, enable challenges, and support social interactions within the App.
  4. To Process Transactions: To manage your premium subscriptions and process in-app purchases.
  5. To Improve the App: To analyze usage patterns and improve our services, features, and user experience.
  6. To Communicate with You: To send you updates, notifications, and information related to your use of the App.
  7. To Ensure Security: To detect, prevent, and address technical issues, fraud, or security threats.

Data Storage

Local Storage

A significant portion of your data is stored locally on your device using secure local storage mechanisms. This includes:

  • User profile information
  • Goals and resolutions
  • Progress tracking data
  • Friendship and social data
  • Onboarding status

Cloud/Backend Storage

We also store certain information on our secure backend servers to:

  • Enable data synchronization across devices
  • Support social features and friend connections
  • Backup your data to prevent loss
  • Provide analytics and improve our services

Data stored on our servers is encrypted and protected using industry-standard security measures.

Data Retention

We retain your personal information for as long as necessary to provide you with our services and fulfill the purposes outlined in this Privacy Policy. If you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal purposes.

Third-Party Services

We use third-party services that may collect information used to identify you:

RevenueCat

We use RevenueCat (RevenueCat, Inc.) to manage in-app purchases and subscriptions. RevenueCat may collect:

  • Purchase and transaction information
  • Subscription status
  • Device identifiers
  • Usage analytics related to purchases

For more information about how RevenueCat handles your data, please review their Privacy Policy: https://www.revenuecat.com/privacy

Expo

Our App is built using Expo (Expo, Inc.), which provides development and build services. Expo may collect:

  • App usage analytics
  • Crash reports
  • Performance data

For more information about Expo's data practices, please review their Privacy Policy: https://expo.dev/privacy

Other Service Providers

We may use other third-party service providers to help us operate the App and administer activities on our behalf, such as hosting services, analytics providers, and customer support services.

Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  1. With Your Consent: We may share your information when you explicitly consent to such sharing.
  2. For Social Features: When you use social features, certain information (such as your name, progress, and activity) may be visible to friends you connect with in the App.
  3. With Service Providers: We may share information with third-party service providers who perform services on our behalf, such as:
    • Payment processing (RevenueCat)
    • Cloud storage and hosting
    • Analytics and performance monitoring
  4. For Legal Purposes: We may disclose your information if required by law or in response to valid requests by public authorities.
  5. To Protect Rights: We may share information to protect our rights, privacy, safety, or property, or that of our users or others.
  6. Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

You have the right to access the personal information we hold about you and to receive a copy of your data in a portable format.

Correction

You can update or correct your personal information directly through the App settings or by contacting us.

Deletion

You have the right to request deletion of your personal information. You can:

  • Delete your account through the App settings
  • Contact us to request deletion of your data

Please note that some information may be retained for legal or legitimate business purposes.

Opt-Out

You can opt out of certain data collection and processing activities by:

  • Disabling social features
  • Canceling your premium subscription

Data Export

You can request a copy of your data in a machine-readable format by contacting us.

Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure authentication and access controls
  • Regular security assessments and updates
  • Limited access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

Children's Privacy

Our App is not intended for children under the age of 13 (or the minimum age required by applicable law in your jurisdiction). We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

International Users and Data Transfers

GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to Access: You can request access to your personal data
  • Right to Rectification: You can request correction of inaccurate data
  • Right to Erasure: You can request deletion of your data ("right to be forgotten")
  • Right to Restrict Processing: You can request limitation of how we process your data
  • Right to Data Portability: You can request transfer of your data to another service
  • Right to Object: You can object to certain types of processing
  • Right to Withdraw Consent: You can withdraw consent at any time

To exercise these rights, please contact us using the information provided in the Contact Information section.

Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We take appropriate safeguards to ensure your information receives adequate protection.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You can request information about the categories and specific pieces of personal information we collect
  • Right to Delete: You can request deletion of your personal information
  • Right to Opt-Out: You can opt out of the sale of personal information (we do not sell personal information)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the new Privacy Policy in the App
  • Updating the "Last Updated" date at the top of this policy
  • Providing in-app notifications for significant changes

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Your Consent

By using the App, you consent to our Privacy Policy and agree to its terms. If you do not agree with this policy, please do not use the App.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

For data deletion requests or to exercise your privacy rights, please include "Privacy Request" in your subject line and provide details about your request.